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The IKEA Catalogue (US spelling: IKEA Catalog; Swedish: ''Ikea-katalogen'') is a catalogue published annually by the Swedish home furnishing retailer IKEA. First published in Swedish in 1951, the catalogue is considered to be the main marketing tool of the company and, as of 2004, consumes 70% of its annual marketing budget. Worldwide, approximately 208 million copies of the catalogue were printed in fiscal year 2013, more than double the number of Bibles expected to be printed in the same period. For the 2013 edition, 62 different versions of the catalogue were created for 43 countries.〔 The 2010 edition was published in 30 languages. ==Production and distribution== Containing over 300 pages and about 12,000 products, it is distributed both by mail and in stores. Each edition of the catalogue takes about 10 months to develop from concept to final product.〔 Most of the catalogue is produced by IKEA Communications AB in Älmhult, Sweden, the site of the original IKEA store and where IKEA Communications operates the largest photo studio in northern Europe (8,000 square meters in size).〔 As of 2012, The studio employs 285 photographers, carpenters, interior designers and other personnel working full-time on photo shoots.〔 The catalogue itself is printed on chlorine-free paper of 10-15% post-consumer waste. According to Canadian broadcaster CTV, "IKEA's publications have developed an almost cult-like following online. Readers have found all kinds of strange tidbits, including mysterious cat pictures, apparent Mickey Mouse references and weird books wedged into the many shelves that clutter the catalogues." 抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』 ■ウィキペディアで「IKEA Catalogue」の詳細全文を読む スポンサード リンク
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